In Hollywood the prevailing attitude is that any press is good press. If you can't make headlines with your work, make headlines doing something goofy or worse. (Hmmm - maybe it's the same in politics.) As part of my college degree I took a few marketing courses, and when going for my Master's I took another. I have used the knowledge in more than one job, and currently for my own art. (For more on that, please check these blogs: www.picturetrail.com/letterlady & www.weddingletterlady.blogspot.com)
In the Midwest and other less rarified air, however, is bad press really so good? I had to stop when I saw what I thought were three wild turkeys on top of a former ice cream stand turned coffee cafe the other day. We had just been talking about the prevalence of wild turkeys in the area a few nights before, so I thought I'd take a photo of this phenomenon to show my husband.
When I got a closer look I thought these turkeys looked a little strange. As it turns out (husband told me) these are not wild turkeys, but turkey buzzards. I'm glad I didn't get out of the car for a closer look. I thought the buzzards and their juxtaposition with the signage made for some bad marketing. Drink our coffee and the vultures will get you?
My consensus (me, myself & I): Turkey vultures seen as turkeys = good marketing. Turkey vultures on roof of cafe = poor marketing.
