Wednesday, September 19, 2012

Good Marketing or Poor Marketing?

Here's a little marketing story for you. It was entirely unintentional on the part of the cafe, but it caught my eye. What do you think about it - good marketing or poor marketing?

In Hollywood the prevailing attitude is that any press is good press. If you can't make headlines with your work, make headlines doing something goofy or worse. (Hmmm - maybe it's the same in politics.) As part of my college degree I took a few marketing courses, and when going for my Master's I took another. I have used the knowledge in more than one job, and currently for my own art. (For more on that, please check these blogs: &

In the Midwest and other less rarified air, however, is bad press really so good? I had to stop when I saw what I thought were three wild turkeys on top of a former ice cream stand turned coffee cafe the other day. We had just been talking about the prevalence of wild turkeys in the area a few nights before, so I thought I'd take a photo of this phenomenon to show my husband.

When I got a closer look I thought these turkeys looked a little strange. As it turns out (husband told me) these are not wild turkeys, but turkey buzzards. I'm glad I didn't get out of the car for a closer look. I thought the buzzards and their juxtaposition with the signage made for some bad marketing. Drink our coffee and the vultures will get you?

My consensus (me, myself & I): Turkey vultures seen as turkeys = good marketing. Turkey vultures on roof of cafe = poor marketing.

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